We made two short films for the launch. The first explains the problem Peersheep solves in under a minute. The second introduces the brand itself, with no product in it at all. Both are below, with a few notes on how they came together.
The launch film
It opens on the moment every founder in a competitive market knows: a competitor changed their pricing on Friday, and you found out on Monday, from a customer. Everything after that is about closing that gap.
The film moves through three beats:
- 0:00 — Found out from a customer. The surprise, told in a few lines of copy.
- 0:10 — The Peersheep dashboard. Where changes land, scored and explained.
- 0:28 — How it works: watch, diff, score, explain, deliver.
We kept it to the five steps the product actually runs on every crawl: watch the pages that matter, diff each crawl against the last snapshot, score what changed, explain what it means for you, and deliver it to Slack or email. No feature tour, no stock footage.
If you hear about a competitor's move from a customer, you heard about it last.
The brand intro
The brand intro is the opposite exercise: no dashboard, no screenshots, just the visual language Peersheep is built from. It runs in five movements, cut to a 120 BPM score:
- A logo reveal on an open grid.
- A lens grid — the watching, drawn as structure.
- The mark constructing itself, line by line.
- A tile mosaic that resolves the pattern.
- An end card with the wordmark.
The mark is an eye made of wool: a sheep that looks at its peers. The intro builds it from the same grid, rails and corner marks you see across the site, so the film and the product read as one system.
How we made them
Both films are made in code. Every scene is a React component rendered frame by frame with Remotion, so type, spacing and colour come straight from the same design tokens as the app. When copy or pricing changes, we edit a line and re-render instead of reopening a video editor.
The brand intro's score and hit sounds are synthesised too, from a script that shares its section timings with the scenes. Change the length of a movement and the music follows it.
Why build films this way
A small team can't afford a video that goes stale the week after launch. Films made from the same components as the product stay accurate as long as the product does.
What they're for
The launch film is the short answer to "what does Peersheep do?" — for a landing page, a launch post or a sales email. The brand intro opens talks, demos and longer videos. Share either one; that's what they're for.