If you signed up before August, you knew us as Mightstill. We started building under that name in April: a competitive intelligence platform for teams who kept finding out about competitor moves too late. In August we renamed the product, the app and the codebase to Peersheep, and in September we finished the job with a new identity.
Nothing you rely on changed. Your workspaces, watched pages, alerts and history all carried over. What changed is how we look and how we sound.
Why Peersheep
The new name puts the job in the word. Your peers are the companies you're measured against, and the product's whole purpose is to watch them for you — every pricing page, changelog and careers page — so you hear about a move before your customers do.
The mark: an eye made of wool
The logo is a sheep's fleece that is also an eye. It's drawn on an 86-unit grid, and every part has a rule:
- Fleece: 11 bumps of radius 13 on a ring of radius 30, with one bump sitting at 12 o'clock.
- Socket: radius 21, centred, and always cut out — never filled with a colour.
- Pupil: radius 10, offset 8 units to the right. The eye glances sideways, at the peer beside it.
- Clear space: one bump on every side of the mark.
Building it from circles means it holds up at any size, from a 16px favicon to a stage backdrop, and it can be constructed on screen — which is exactly what the brand intro does.
Watch it come together
The brand intro reveals the mark on the grid, sweeps a lens across it, draws the fleece, socket and pupil line by line, and resolves into a tile mosaic before the wordmark lands. No product, no screenshots — just the geometry the rest of the brand is built on.
Ink and paper
The brand is monochrome on purpose. Marketing, the site and the films stay black and white: ink for text and marks, paper for the page.
Colour only appears inside the product, where it carries meaning. Red is a high-signal change, amber is medium, grey is low, and green is healthy or added. If something on screen is coloured, it's telling you something.
The colour rule
Colour is information, not decoration. If a colour doesn't say something about a competitor's move, it doesn't belong.
Type and voice
Everything is set in Geist, set tight: Geist Sans for what people read, Geist Mono for labels, data and buttons. The same pairing runs through the app, this site and the films.
We write the way the product should talk: plain, specific and calm, like a sharp analyst who respects your time.
- Signal over noise: say the one thing that changed and why it matters. Cut the rest.
- Specific, not hyped: numbers, names and dates beat adjectives — "$20 → $25", not "major shake-up".
- Calm confidence: no exclamation marks and no fear-mongering. The facts carry the urgency.
We sound like a sharp analyst who respects your time.
What's next
The name and the look are settled; the work is the same as it's always been. Watch the pages that matter, filter out the noise, and tell you what a change means before a customer does. If you knew us as Mightstill, thank you for coming along — and if you're new, welcome to Peersheep.